“We make the most of our expertise and know-how from our more-than-a-decade long development and production of electrified technologies. Through our innovations in electrified powertrain development, we’ll continue to create new value for customers and deliver 100% motor-driven vehicles – EVs and e-POWER – as widely as possible,” said Senior Vice President Toshihiro Hirai, who leads powertrain & EV engineering powertrain development. Like all automakers, converting to EVs is an expensive process, potentially ruinous for shareholders.

The X-in-1 Approach – Claimed Goals
• Sharing and modularizing core components improves production efficiencies and reduces powertrain costs by approximately 30% compared to 2019. Nissan aims to achieve e-POWER price parity with ICE vehicles by ~2026.
• Size and weight reduction of the unit improves vehicle driving performance and minimizes noise and vibration.
• Adopt a newly developed motor that reduces the use of heavy rare earth elements to 1% or less by weight.
• The sharing of core components and control technology.
• Under its long-term vision, Nissan Ambition 2030, the company aims to bolster its lineup with 27 new electrified models, including 19 EVs, by Japanese fiscal year 2030. Nissan aims to bring the unique value of its electrified vehicles to the broadest range of customers by introducing the most suitable models to each market at the “appropriate time.”