“We’ve essentially ‘refounded’ Ford, with business segments that provide new degrees of strategic clarity, insight and accountability to the Ford+ plan for growth and value,” said CFO John Lawler. “It’s not only about changing how we report financial results; we’re transforming how we think, make decisions and run the company, and allocate capital for highest returns.”

Lawler claimed the new financial reporting will allow investors and analysts develop new models for projecting, tracking and valuing the individual and collective performances of Ford’s new segments, after decades of the business being managed and reporting financial results by regional markets.

Ford Controller Cathy O’Callaghan explained the three principles guiding the latest segmentation:

1) Fairly representing the business models of each segment.
2) Giving the Ford Blue, Ford Model e and Ford Pro teams the latitude and accountability for their success, and
3) Being easy to understand and simple to execute, so that everyone can see how Ford is generating value for customers and other stakeholders