Ford Motor said today in Dearborn that the F-150 Lightning will make its global export debut in Norway’s thriving, electric vehicle market. Norwegian customers can also apply to purchase a limited number of so-called special F-150 Lightning Lariat Launch Edition pickups. The Mustang Mach-E, now available in 39 global markets, debuted in Norway during 2021 and is among the top five vehicles in the market. Ford Motor said last year that it is pursuing zero emissions for all vehicle sales in Europe and carbon neutrality of facilities, logistics and suppliers by 2035.

Ford Motor, along with all other global makers, is pursuing complex strategies and elaborate routes while transitioning to electric vehicles. EV demand is accelerating – reinforced and spurred by regulations – in the face of the dire effects of global warming, some of it caused by ongoing use of fossil fuels and what was in effect denial of the negative consequences of the exclusive use of fossil fuels in transportation. Ford’s challenge is to profitably maintain a line of both EVs from Ford Model e and the so-called Ford Blue internal combustion vehicles that at some point – perhaps near at hand – are doomed.