Annals of Marketing – Camaro ZL1 Garage 56 Edition

Chevrolet Camaro ZL1 – Le Mans Garage 56 Edition – Courtesy of and copyright Chevrolet – June 2023

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“Even though Chevrolet has been racing since its inception in 1911, we’ve never done anything quite like Garage 56,” said General Motors President Mark Reuss, who in AutoInformed’s direct experience losing to him on a track,* is quite an accomplished driver himself. If he can sit through interminable corporate meetings, we bet he could run Le Mans, but he isn’t driving.

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