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Ford Motor Company, the Ford Fund and Team Rubicon today announced a new disaster relief initiative, called Team Rubicon Powered by Ford, As the rate of floods, tornadoes, hurricanes and wildfires continue to increase, Ford and its philanthropic arm are investing in a new endeavor to increase Ford’s support of disaster relief work.
It’s a timely announcement as there are clearly a growing number of communities across the United States that are impacted by hurricanes, tornadoes, earthquakes and wildfires – clear evidence of the pernicious effects of Global Warming from the use of fossil fuels, which Ford Motor and the rest of the entire industry are now addressing with awakened products.
“The reality is weather-related disasters in the U.S. are becoming more frequent and more severe. That is why we are significantly expanding our relationship with Team Rubicon, donating a fleet of vehicles and deploying volunteers where they are needed most,” said Bill Ford, Executive Chair.
The company has invested in disaster relief efforts since 1999, when a catastrophic earthquake struck Turkey, and Ford mobilized vehicles, volunteers and other lifesaving aid in the region. Since then, Ford has supported disaster relief efforts in communities across the country and around the world. From Hurricane Harvey (2017) to the Texas ice storms (2021) to deadly storms in eastern Kentucky (2022), Ford has helped communities in need by deploying vehicles to provide emergency transportation and power, delivering essential goods, and funding direct service providers.
During the last few years, the Ford Fund has donated $7 million to disaster relief efforts globally, including $1.5 million in previous investments to Rubicon. The Ford Fund is now giving $2.5 million to support Team Rubicon’s Ready Reserve Fund, a source that allows Team Rubicon to provide no-cost services for communities when disaster strikes. It also funds mitigation, preparedness and recovery efforts.
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Ford Products to be Donated
- 10 Ford F-150® XL PowerBoost® Hybrid trucks equipped with 7.2 kW Pro Power Onboard, so Team Rubicon ca provide essential services to communities without electricity.
- Three Ford F-150® Lightning® Pro trucks equipped with 9.6 kW Pro Power Onboard.
- Two Ford Super Duty® F-350® XL trucks equipped with available 2.0 kW Pro Power Onboard
- Two Ford Bronco® 4-door SUVs equipped with Sasquatch® off-road package.
- Five years of Ford Pro™ Fleet Management software and scheduled service maintenance and extended warranty coverage.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Team Rubicon Disaster Relief Program Announced
Click for more.
Ford Motor Company, the Ford Fund and Team Rubicon today announced a new disaster relief initiative, called Team Rubicon Powered by Ford, As the rate of floods, tornadoes, hurricanes and wildfires continue to increase, Ford and its philanthropic arm are investing in a new endeavor to increase Ford’s support of disaster relief work.
It’s a timely announcement as there are clearly a growing number of communities across the United States that are impacted by hurricanes, tornadoes, earthquakes and wildfires – clear evidence of the pernicious effects of Global Warming from the use of fossil fuels, which Ford Motor and the rest of the entire industry are now addressing with awakened products.
“The reality is weather-related disasters in the U.S. are becoming more frequent and more severe. That is why we are significantly expanding our relationship with Team Rubicon, donating a fleet of vehicles and deploying volunteers where they are needed most,” said Bill Ford, Executive Chair.
The company has invested in disaster relief efforts since 1999, when a catastrophic earthquake struck Turkey, and Ford mobilized vehicles, volunteers and other lifesaving aid in the region. Since then, Ford has supported disaster relief efforts in communities across the country and around the world. From Hurricane Harvey (2017) to the Texas ice storms (2021) to deadly storms in eastern Kentucky (2022), Ford has helped communities in need by deploying vehicles to provide emergency transportation and power, delivering essential goods, and funding direct service providers.
During the last few years, the Ford Fund has donated $7 million to disaster relief efforts globally, including $1.5 million in previous investments to Rubicon. The Ford Fund is now giving $2.5 million to support Team Rubicon’s Ready Reserve Fund, a source that allows Team Rubicon to provide no-cost services for communities when disaster strikes. It also funds mitigation, preparedness and recovery efforts.
Click for more.
Ford Products to be Donated
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.