Annals of Electric Marketing – Cadillac Escalade IQ

Cadillac Escalade IQ – June 2023 – courtesy of and copyright Cadillac

Ken Zino of AutoInformed.com on Annals of Electric Marketing - Cadillac Escalade IQ

Click on the Escalade for more.

AutoInformed notes that to take on the luxury brands that left Cadillac as road kill, Le Mans this year was a great start. Cadillac scored its first podium finish at the 24 Hours of Le Mans this year. Briggs Cunningham and S.H. Allard would be among the many people proud of the accomplishment. As a privateer, Cunningham entered two Cadillac 61 Coupes in the 1950 race with much publicity and hype, but not winning results. Allard, who owned a low-volume car manufacturing business, finished third in the race with a Cadillac 5.4-liter V8 engine in his Allard J2.

Well, Escalade is an SUV that is longer than Scorsese’s Irishman, and likely far more profitable, but hardly suitable for racing.

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