The Land Cruiser was launched in August 1951 as the four-wheel-drive Toyota BJ equipped with a powerful engine and a high level of off-road performance in adverse environments, for example, becoming the first vehicle to climb up to the sixth checkpoint of Mount Fuji. Due in part to its performance record, it began to be adopted as a police patrol car all over Japan.
Since then, a cumulative total of ~11 million units and more than 300,000 units, including Lexus LX and GX, a year have been sold in 170 countries and regions.
Land Cruiser in Toyota’s view consists of reliability, durability, and off-road performance:
• As an indispensable tool that supports people’s livelihood in places that can only be travelled to and from using the Land Cruiser.
• As a vehicle that supports lives in humanitarian aid and disaster relief efforts.
• As a vehicle that supports more enriched lives through experiences only the Land Cruiser can provide.