“We tasked our talented CALTY Studio team, led by Scott Roller, to conjure up a Tacoma that matched the singular style of the beloved, soon-to-be-iconic ‘Taco’ Uncle Rudy has made his own over the years, but in a way that was modern and integrated with the new 2024 Tacoma design,” said Tacoma Chief Engineer Sheldon Brown. “This is where the design of the ‘Blue Taco’ came from, and it was a pleasure to work on.”

Jaime and the entire Reyes family depend on their favorite 3rd generation Toyota Tacoma throughout the movie. The “Taco” is the pride and joy of Jaime’s Uncle Rudy, played by George Lopez. The Blue Beetle, his family, and their Tacoma are able to take on anything this being a Warner Brothers creation. There is a cameo appearance by the 4th generation Tacoma.

Toyota and virtually all automakers have used Hollywood to promote and sell vehicles of course. Toyota trucks have a history in Hollywood, as the 1985 Toyota SR5 Xtra Cab was the truck of Marty McFly in the 1980s film “Back to the Future.” Gen One Tundra was in “Terminator 3: Rise of the Machines,” with 600 T3 Special Edition Tundras sold that same year.

The all-new 2024 Tacoma will be in dealerships by the end of the year with i-FORCE MAX models arriving in early 2024.