The so-called MINI Experience Modes – Core, Green and Go-Kart – each with their specific user interface design, are available as standard, with up to four additional modes available with the MINI Experience Modes optional equipment. The optional MINI projector on the back of the OLED display immerses the dashboard in matching color schemes and patterns. The interplay of projection, ambient lighting and the MINI Interaction Unit “results in a unique, immersive experience that extends into the door panels.”

“This immersive user experience makes the interior even more expressive based on new solutions, thereby giving rise to entirely new individualization options in the new MINI Cooper. In Personal Mode, for example, an individually selected image can be set as the display background via the MINI App. The dominant colors of the image then extend across the textile dashboard surfaces by means of a digital color picker. The ambient lighting under the dashboard and in the door mirror is also color-coded to match these projections.

“Each mode has specially designed backgrounds that convey a vibrant and high-quality effect by means of subtle movements while remaining as distraction-free as possible. When one of the seven modes is selected, the display focuses on a relevant “Mode App.” In Go-Kart Mode there is a highly dynamic focus on MINI’s racing DNA, for example. The display and the interior as a whole feature the colors anthracite and red, while specific analogue displays for driving dynamics complement this MINI Experience Mode inspired by John Cooper Works. Vivid Mode draws on the colors of the album cover for the ambient lighting. Core Mode, Green Mode, Timeless Mode, Balance Mode and Personal Mode are also available for selection according to mood and personal needs,” BMW said.