Annals of Marketing – Nissan Z Nismo Sleepwear?

Daniel Patrick Fast Asleep capsule collection – courtesy of and copyright Nissan November 2023

Ken Zino of AutoInformed.com on Annals of Marketing - Nissan Z Nismo Sleepwear?

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Inspiration for the project also comes from the work of sleep expert Dr. Matthew Walker, whose sleep research highlights the importance of quality rest for driver performance. Walker has a history of work within the highest level of motorsports competitions. (AutoInformed: Nissan Starts Advanced Brain Training for Formula E Drivers)

“To be a better driver, it’s not just about performance and reacting quickly, it’s also about consistency – and managing concentration,” said Walker. “I don’t know anything other than sleep that has a greater statistical contribution to improving that ability.”

Building better sleep patterns and focusing on the quality and quantity of sleep can help produce tangible physical and cognitive improvements for drivers. One of Walker’s recommendations for improving sleep quality is ensuring the body is at an appropriate temperature at night.

“The sleepwear collection design includes strategically placed venting, which may help release trapped heat,” said Walker. “When we vent trapped heat, our body temperature can start to decrease, and that is the invitation to better sleep.” The Fast Asleep collection follows Walker’s recommendations with the use of polar fleece material, side vents and a wide-legged pant to support both temperature regulation and air flow.

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