During its 100th anniversary year in 2023, BMW Motorrad delivered 209,257 motorcycles and scooters to customers, 3.1% more than in the previous year and the highest sales volume in the company’s history, the BMW subsidiary said today. The regions of Europe, Asia and Latin America in particular made a significant contribution to BMW Motorrad’s record sales volume with record sales figures. Germany and North America also contributed to the record result with strong sales.

“I would like to thank our customers all over the world for the great trust they have placed in us again in 2023. With a record result in our anniversary year, BMW Motorrad remains the world’s number one in the premium motorcycle and scooter segment and once again demonstrates the brand’s successful strategic orientation. Our market leadership in numerous segments is based on innovation leadership, our highly attractive product range and our strong brand. Based on these three main success factors, BMW Motorrad is ideally positioned and I am very confident about the year 2024,” said Markus Flasch, Head of BMW Motorrad.