Ford Motor Company (NYSE: F) today announced plans to create ~900 new jobs as part of a new third crew this summer at Michigan Assembly Plant in Wayne to meet demand for the Bronco and Bronco Raptor SUVs and the all-new Ranger and Ranger Raptor pickup trucks with gasoline powertrains. Ford is also cutting production by dropping a shift at the Michigan Rouge Electric Vehicle Center building the F-150 Lightning, the top-selling electric pickup in the US. Competition is reducing demand and trimming margins. The new 1600-person third crew at Michigan Assembly will include approximately ~700 employees from Ford’s Rouge Complex in Dearborn who applied for job openings.

Ford of course is hemorrhaging red ink in its EV business as Tesla (Cybertruck), GM ( Chevy, Cadillac Lyric SUV, GMC, Hummer) and Stellantis – (electrified Jeeps) increase theirs. Ford’s EV business – Model e – lost $1.3 billion on electric vehicles even though it reported 44% higher shipments of electric vehicles, and 26% revenue growth during Q3 of 2023. (AutoInformed.com: Ford Motor 2023 Q3 Net income $1.2 Billion)