Annals of Marketing – RIP MINI Clubman

MINI Plant Oxford – courtesy of and copyright BMW Group – February 2024 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing - RIP MINI Clubman

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The last MINI Clubman rolled off the production line at MINI Plant Oxford today 55 years after the model’s debut with rear swinging doors in 1969. Since its introduction more than 1.1 million MINI Clubman models have been built, with half of these made at MINI Plant Oxford. Exported to more than 50 countries, the Clubman darts around across the globe if they haven’t rusted into premature oblivion. During 2023, the Clubman was pushed with the launch of The Final Edition. It had an edition-specific Shimmer Copper radiator grille and side scuttles, 18” Final Edition 2-tone alloy wheels and exclusive ‘Final Edition’ lettering on the rear. Limited to 1969 units, the Final Edition noted the launch year of the original.

“We are incredibly proud to have built the MINI Clubman at Plants Oxford and Swindon over the last 18 years for customers all over the world,” said Dr. Markus Grüneisl, CEO of Plants Oxford and Swindon, said of the British brand now owned by German BMW. “With its departure, we look ahead to welcoming members of the new MINI family to our Oxford and Swindon lines, including a new convertible model which we will start to produce at the end of this year.”

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