Annals of Marketing – G-Class Stronger Than Diamonds

The 2024 Mercedes-Benz G 550 Stronger Than Diamonds Edition – European model courtesy of and copyright Mercedes-Benz – 14 Feb 2024 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing – Geländewagen Diamond Edition

Click to enlarge the former police vehicle.

G 550 STD Edition Highlights
• MANUFAKTUR Rosewood Grey Magno paint developed exclusively for this special edition.
• A 0.25-carat diamond is set into all four stainless steel door locking pins, while the exterior door handles feature an embossed diamond logo.
• The vehicle key has a unique design with a genuine silver badge bearing the name of the special edition and diamond insignia.
• The interior features MANUFAKTUR Black Nappa Leather with Rosé contrast stitching and MANUFAKTUR deep-pile floor mats.
• The front passenger grab handle and illuminated door sills festooned with STRONGER THAN DIAMONDS branding in stainless steel.
• Each vehicle includes a custom indoor car cover.
• Customers receive a certificate from the Responsible Jewelry Council (RJC) claiming that the diamonds originate from ethically, socially and ecologically responsible sources.

Credits
• Idea, concept and implementation: teamx
• Production: Services United Sina Linke
• Post-production: SK Difference
• Music: Tracks and Fields – synchro license “Fever” (Charlie McClean)

The campaign film is here.

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