Nissan USA said today that it is cutting the starting price of the 2024 Ariya EV now on sale with a starting Manufacturer’s Suggested Retail Price [1]* (MSRP) from $39,590 with “enhanced MSRP across all trim levels to appeal to a wider audience of EV buyers.” Ariya Engage, the entry point to the Ariya line-up, has been reduced by $3600 with other trim levels receiving a reduction of up to $6000.

“As the electric vehicle market continues to develop and grow, the revised pricing for the 2024 Ariya will improve the model’s competitiveness and ensure we are delivering maximum value to our customers,” said Trisha Jung, senior director, EV Strategy and Transformation, Nissan U.S.

Ariya offers two battery sizes, the choice of front-wheel drive or Nissan’s dual-motor e-4ORCE (sic) all-wheel drive[2] and a line of five grades. Ariya has an EPA-estimated driving range of up to 304 miles [3] and optional ProPILOT Assist 2.0 for hands-off highway driving [4] on some trim levels. Arriya models come equipped with either a 63-kWh standard range battery (exclusive to Engage) or an 87-kWh long-range battery, with output ratings ranging from 214 to 389 horsepower.

The optional dual-motor e-4ORCE all-wheel drive system is said to enhance driver confidence and stability, delivering a smoother, more comfortable ride. e-4ORCE continually optimizes front and rear torque allocation, and applies independent brake control at each of the four wheels to maximize the cornering force generated by each one. By controlling vehicle momentum and handling, the e-4ORCE system also reduces vehicle pitch and dive.