Porsche Sales Weak Through Q3 2024

Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG – photo courtesy of and copyright Porsche AG 11 October 2024

Ken Zino of AutoInformed.com on Porsche Sales Weak Through Q3 2024

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Porsche Highlights and Lowlights

• The Cayenne is recording growth.
• The two-door sports cars are also up on the previous year. A total of 226,026 vehicles were handed over to customers worldwide between January and September. This corresponds to a moderate decrease of 7% compared to the previous year, primarily due to limited product availability.
• With the Panamera, Macan, Taycan and 911, four out of six model series are currently in the run-out and ramp-up phase.
• The 911 sports car at 39,744 units delivered worldwide (+2%).
• The Panamera went to 21,506 customers (-%). This decline can be explained by the market situation in China as well as the current model change. The latter also applies to the Taycan. Between January and September, 14,042 customers took delivery of their Taycan (-50%).
• The 718 Boxster and 718 Cayman models recorded 18,048 deliveries, which corresponds to growth of 10%.

“2024 is a particularly challenging year for us with limited product availability in some cases. However, we are deliberately focusing on a quality-oriented ramp-up in our new model series so that we can continue to offer our customers an unmistakable brand and product experience in the future,” said von Platen.

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