Acura today unveiled the Acura ADX, an all-new premium compact SUV. It’s targeting young buyers to the performance brand with ”an engaging driving experience, a feature-rich interior and top-class cabin and cargo space that supports their active lifestyles.” The new ADX will begin arriving at Acura dealers in early 2025 with a price range starting in the mid-$30,000 range at a time when performance is losing its appeal to younger shoppers, who are viewing car buying as a mathematical equation with lower prices winning.

“The all-new Acura ADX is an exciting new gateway model for the Acura brand expanding our performance SUV lineup to four exceptional models in the most popular segments,” said Mike Langel, assistant vice president, Acura National Sales. “ADX will hit the heart of the premium compact SUV segment, which has grown significantly over the past few years.”

ADX will be offered in three trim levels: ADX, A-Spec and A-Spec with Advance Package, which are for buyers who desire a sportier appearance with LED fog lamps, gloss black lower exterior trim, Gun Metallic skid garnishes front and rear, larger 19-inch wheels and A-Spec badges. Both A-Spec trims also include a panoramic moonroof and ventilated front seats. At the top of the lineup, ADX A-Spec with Advance Package receives gloss black mirrors, Berlina Black 19-inch wheels and a class-leading abundance of premium features that include Google built in, heated steering wheel, surround-view camera system, and a powerful Bang & Olufsen premium sound system.