Honda engineers previously used the Blue Skies for Our Children slogan when they were working on the new emissions standards of the 1970s U.S. Clean Air Act.
Honda Motor Company has increased emission reduction targets and revived the slogan – “Blue Skies for Our Children,” the Japanese company said in Tokyo as it issued its 2011 Environmental Annual Report.
Honda’s new target is to reduce CO2 emissions from its global products by 30% by the end of 2020 compared to 2000 levels. Last year Toyota Motor Corporation said by 2015 it will improve average fuel efficiency–in all regions–by 25% compared to that of 2005.
The Honda, Toyota and other similar announcements actually track the needed improvements in fuel efficiency as required by new European and U.S. fuel economy regulations.
In 2006, Honda set a goal to reduce global CO2 emissions from use of its motorcycles, automobiles and power products by 10% by the end of 2010 compared to year 2000 levels. In 2010, the goal was attained by all products. Honda also said it will strengthen its efforts to realize reductions in CO2 emissions through its entire corporate activities.
Honda engineers previously used the Blue Skies for Our Children slogan when they were working on the new emissions standards of the 1970s U.S. Clean Air Act.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
