“Whereas previously customers approached their MINI service partner, this principle is reversed with MINI Service with Proactive Care – creating a completely new service experience that places customer satisfaction even more firmly at the center. For MINI drivers, this means one thing above all: they can fully concentrate on the joy of driving. To do this, it is necessary to download the MINI app and activate the MINI Connected contract.

“In the next step, the vehicle must be registered, and the preferred MINI service partner and contact details entered. To fully experience MINI Service with Proactive Care, consent to the data protection regulations, activation of push notifications in the MINI app, and agreement to communication from BMW AG or the service partner are required,” MINI said.

Proactive Care Examples
• Tire diagnostics.
• error messages: if sensors in the car detect a service need, the customer is proactively informed about potential faults and upcoming maintenance before it becomes urgent.
• The customer receives tailored solution proposals: depending on their preference, via the MINI app, through in-car messages, by email, SMS, or phone, through their preferred dealer, or even by a call from roadside assistance.
• If a workshop visit is necessary, a contact option to the preferred MINI service partner is provided, who can conduct a remote diagnosis based on the service need report.
• Completed work, costs, and handover appointments are transparently viewable and manageable at any time and from anywhere.