Annals of EV Marketing – GMC and EarthCruiser

Teaser of an Overland upfit for electric vehicles on the GMC HUMMER EV Pickup – courtesy of and copyright GMC.

Ken Zino of AutoInformed.com on Annals of EV Marketing – GMC and EarthCruiser

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“GMC has long been a leader in professional-grade trucks with 100-plus years of uncompromising pickup capability, luxury and driver control,” claimed Josh Tavel, GM executive chief engineer, Battery Electric Trucks. “We had an instant connection with EarthCruiser — a leader in the overland community — and their similar vision to accelerate the zero-tailpipe-emissions future. EarthCruiser products have proven their performance in environments around the world and we’re excited to join them on this next chapter of adventure and exploration.”

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