As part of the relationship, adidas and the future Audi F1 Team are working together to develop a collection of high-performance equipment – fulfilling specific requirements – for the drivers, mechanics, engineers, and other team members at the track. The stated goal “is to create functional products that provide the team with the best possible support for their daily work and promote peak output.”

“As fans are at the heart of this partnership, adidas and the future Audi F1 Team have embraced their passion for the sport from the very beginning, shaping a collaboration that goes beyond the mere development of apparel. United by a shared cultural passion for sports and innovation and emotional design, the two brands will launch an exclusive product line of apparel, footwear, and accessories worldwide — even before the first race — giving fans the opportunity to show their solidarity with the team,” Audi said.