The Retail Experience has Four Core Principles:

• Hospitality First:  Dealership staff serve as brand ambassadors with dedicated hospitality spaces for conversations. Food and beverages are accessible from the showroom and service area.
• Sales & Service Anywhere:  Flexibility for customers to choose which environment, a traditional purchase room or hospitality space, is their preferred space to conduct business.
• Operations Excellence: Efficient design to optimize flow and functionality and enhance the experience for guests, with a focus on employee spaces.
• Discover Ford:  Immersive brand experiences for customers to see, touch, and learn about products, accessories, and technology.

“The design delivers on Ford’s global brand strategy by offering ways for customers to explore Ford’s exciting products while building trust and community with the dealership. To support dealership associates in delivering on this promise, Ford also provides guest experience training for dealership staff globally, focusing on service, communications, and anticipating customer needs,” said Elena Ford.

“This year, more than 20 dealerships in 10 countries will open with the new retail experience, including stores now open in Brazil and the U.S. By the end of 2026, we’ll have 110 stores open from Michigan to Missouri, from Vietnam to South Africa, all ready to help our customers embark on an exciting new chapter,” said Ford.