Annals of Marketing – Ford Transit at Nürburgring?

Ford Transit SuperVan 4.2 – Courtesy of and Copyright Ford Performance August 2025 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing - Ford Transit at Nürburgring?

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“Taking a Ford Transit to the limit around the ‘Ring has always been the dream for a few of us at Ford Performance, but it wasn’t until now that we had the right Transit, the right driver and the right conditions to see what might be possible,” said Michael Norton, F1 and Demonstrators program manager at Ford.

“But why? Well, our electric vehicle demonstrator program has become an integral part of our broader Ford Performance racing portfolio, and for good reason. It is here that we can give our super-talented engineers, designers, and aerodynamicists a clean sheet of paper and tell them to dream big.

“This is our chance to see what is possible far beyond any rule books for any race series. Here, we can explore the boundaries of what is possible, all with the aim of bringing these learnings back in to both our race programs and our road programs. And it is already bearing fruit for us. I can’t be specific just yet for competitive reasons but suffice to say that a number of our future race programs will see the benefits from vehicles like SuperVan 4.2,” said Norton

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