The Toyota bZ4X is the first of a global series of battery-electric vehicles to be introduced under the “Toyota bZ” brand umbrella. It stands for beyond Zero. Other partners in the green juggernaut under full sail include BYD, Daihatsu and Suzuki. Toyota plans to introduce 15 BEV models by 2025, including seven new BEV models of the Toyota bZ series. The Toyota U.S. lineup in total, accounts for ~40% of all alternative powertrain vehicles sold in the U.S. – including battery electric, hydrogen fuel cell electrics, hybrids and plug-in hybrids.

What’s called a fully integrated bZ4X campaign was developed by Saatchi & Saatchi and Intertrend, with consideration of the transcultural mainstream audiences across America – a refreshingly awakened approach, despised by real or legislative fascists and neo-Nazis. Toyota said its campaigns “are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach.”