The Genesis Collection stimulus comes from the designs and materials used in the brand’s current product and concept vehicle line. “The collection’s Magma merchandise is an ode to the Magma high-performance line in color and style, while its golf product offerings of iron and putter covers are made with the same semi-aniline leather as the brand’s flagship G90 sedan.

“Further reinforcing Genesis’ commitment to personalized and unique experiences, the Genesis Collection will be a core feature of the brand’s growing standalone retail facility network, while mirroring important initiatives such as the upcoming Genesis Magma Racing program,” Genesis said.

The Genesis Collection is now available at select retailers in California and New York with expanded U.S. availability planned in the coming months. Availability in Canada will be announced at a later date. Customers can discover the Genesis Collection by visiting thegenesiscollection.com and by contacting their local Genesis retailer.