“Dream Up Anything” will be featured across multiple media platforms, from broadcast television and streaming to contextual digital media partnerships. The campaign features the “MapMyFitness Custom Challenge sponsorship with Outside, Inc. where readers are inspired to get out on their local trails, with Outside providing an opportunity for participants to be entered to win a gift card,” Honda said.

Honda is airing the new spot within national sports programming including NBA and NHL regular season and playoff games. The campaign also will be on Hispanic media including broadcast, streaming, digital and social.

The 2026 Honda Passport

Honda says the 2026 Passport “is the ultimate adventure SUV with true rugged design, authentic off-road capability and next-level versatility, coupled with exceptional on-road performance. Packed with standard equipment, including V6 power and torque-vectoring i-VTM4® all-wheel drive, a 12-speaker Bose premium audio system, the 2026 Passport is available in three very well-equipped and capable trim levels: RTL, TrailSport and the first-ever TrailSport Elite.

“The new Passport TrailSport is the most off-road capable Honda SUV ever, with standard rugged features that include an off-road tuned suspension, robust steel skid plates, heavy-duty recovery hooks, all-terrain tires and more, to get weekend adventurers even farther down the trail or up a mountain. The top-of-the-line TrailSport Elite combines authentic off-road capability with top-level feature content, including a new TrailWatch™ camera system, perforated leather seating and a 12-speaker Bose premium audio system,” Honda said.