Annals of Marketing – Honda Offers EV at Hybrid Price

Honda eNy1 Electric Elegance – courtesy of and copyright Honda UK Dec 2023

Ken Zino of AutoInformed.com on Annals of Marketing - Honda Offers EV at Hybrid Price

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Honda UK said today that it is helping people to ‘Go electric’ by offering e:Ny1 Electric Elegance for the same monthly payment* as HR-V Hybrid Advance. The all-new e:Ny1 is available with 5.9% APR and a £8000 deposit. For £346 per month, customers can choose between e:Ny1 Electric Elegance or HR-V Hybrid Advance for the exact same monthly payment.* The offer is valid from 1 December 2023 until 31 January 2024.

It’s the latest example of how the proposition that EVs are too expensive ignores marketplace competition combined with automaker advantages of scale and decades of innovation in manufacturing, design and cost cutting will relentlessly and inevitably make EVs desirable.

The e:Ny1 model also includes Honda SENSING as standard – an intelligent suite of advanced safety features such as Lane Keeping Assist System and Adaptive Cruise Control among other safety items. It also has a five-year service plan, five-year warranty and five-year roadside assistance. The e:Ny1 is priced from £44,995 OTR.

At the end of the agreement, there are three options: Retain – Pay the optional final payment to own the vehicle. Return – Return the vehicle. Renew with a partial exchange for a new one.

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