Starting at 11:59 pm EST on December 31st, Kia said it will implement a total takeover of the New Year’s Eve countdown clock at 1 Times Square, showcasing various elements of the all-new 2027 Kia Telluride on the large screen immediately below where the Ball drops. “From the Telluride’s contemporary design and sanctuary-like interior to its intuitive technology and available entertainment services, images will flash across the screen as the last minute of 2025 ticks away. At the 20-second mark, the images will transition to celebrate Kia Georgia Team Members responsible for assembling Kia’s most-transformative SUV.”