Annals of Marketing – Lotus Emira Clark Edition

Lotus Emira Clark Edition – Courtesy of and Copyright Lotus 2 May 2025 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing - Lotus Emira Clark Edition

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“The legacy of Jim Clark and Team Lotus is forever etched into the history of motorsport. In 1965, Clark secured the Formula 1 World Championship with Team Lotus and triumphed in the iconic Indianapolis 500 – a remarkable double victory that remains unmatched to this day. That same year, Clark further demonstrated his extraordinary talent with championship victories in Formula 2 and the Tasman Series in Australia and New Zealand, as well as winning touring car races in a Lotus Cortina,” Lotus said.

The Emira is finished in Clark Racing Green with a contrasting black roof, silver mirrors and a nostalgic yellow racing stripe flared around the front end, for those of you who remember Clark’s 1965 Indianapolis 500-winning Lotus Type 38. There are also a machined aluminum fuel filler cap with a blue anodized center and yellow exhaust pipes. A hand-painted yellow pinstripe picks out the Emira swage line (a cold metal-forming technique whereby the metal of one part is deformed to fit around another part by either pressing or hammering), with the requisite Clark Edition branding on the doors said to be inspired by the Clark logo used on his racing cars.

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