Annals of Marketing – Mercedes-Benz and FYI

Mercedes-Benz and will.i.am In-Car Entertainment With AI-Powered FYI RAiDiO App – Courteys of and Coprright Mercedes-Benz 13 March 2025 all rights reserved

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“A standout feature of the FYI RAiDiO platform is the inclusion of engaging voice characters who serve as radio hosts. Listeners can ask the AI host for information about any topic including what’s currently playing and receive real-time responses. The platform will feature a variety of unique AI personas, including regional variations for all continents. These personas will provide context-based moderation, enhancing the interactive experience for listeners,” Mercedes said.

“100+ years later, FYI.AI is injecting AI into the radio industry, turning every listener into an active participant and creating a world where radio encounters are as dynamic, interactive, and as evolving as the web. FYI RAiDiO offers stations that entertain and inform for many interests, empowering audiences to tune in when, where and how they want to listen,” claimed will.i.am, (sic) CEO of FYI.

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