Annals of Marketing – Mercedes-Maybach, Space Perspective

Mercedes-Maybach and Space Perspective – photo courtesy of and copyright Mercedes-Maybach – October – 2023

Ken Zino of AutoInformed.com on Annals of Marketing - Mercedes-Maybach and Space Perspective

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Today Mercedes-Maybach said it is partnering with Space Perspective,* the world’s first and thus far only carbon-neutral spaceflight experience company. Mercedes-Maybach all-electric vehicles will exclusively transport so-called Space Perspective Explorers and guests to and from Space Perspective facilities, local activities and the launch site on Florida’s Space Coast. The ground bound Mercedes claimed as part of this partnership, Space Perspective and the Mercedes-Maybach design team are in talks on integrations of additional elements from the Maybach experience and brand.

“Our partnership with Space Perspective will allow space explorers to ride in style on the ground, and for us to extend the highest level of Maybach refinement and brand experience to the edge of space,” said Daniel Lescow, Head of Mercedes-Maybach at Mercedes-Benz Group.

Space Perspective aspires to make human spaceflight safer and more accessible than ever before with its Spaceship Neptune. The spacecraft has a pressurized capsule propelled slowly to 100,000 feet by a giant SpaceBalloon™. The capsule’s customizable interior cabin accommodates eight Explorers and a Captain and includes a meal and cocktail service.

Space Perspective’s spacecraft makes a cameo appearance in the new Mercedes-Maybach global brand film and appears as “an expression of how the driving experience transports passengers to the beyond, which is much like Space Perspective’s mission to offer its Explorers transformative perspective shifts through spaceflight,” said Mercedes-Maybach.

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