Annals of Marketing – Porsche 4Kids and LEGO

Porsche 4Kids and LEGO- cars only- Lego Porsche, GT4 e-Performance, Porsche Museum – Courtesy of and Copyright Porsche AG and LEGO July 2024 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing - Porsche 4Kids and LEGO

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Grown-up LEGO fans should note a Special Event on 6 August 2024. From 6.30 pm., Porsche GT4 e-developer Björn Förster and LEGO designers Ann Karring and Aurelien Rouffiange will be hosts. The three will be talking about their jobs and their collaboration on the LEGO model, and will be presenting the result – the LEGO Technic GT4 e-Performance – including a driving demonstration on a small racetrack in the Porsche Museum. The developer trio will be joined by racing driver Jörg Bergmeister, who will be sharing his experiences on the racetrack. He is one of the most successful sports car drivers in the world and one of the longest-serving Porsche works drivers. After the event, visitors can view the museum and the activity area exclusively outside the regular opening hours.

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