Annals of Marketing – Porsche 4Kids and LEGO

Porsche 4Kids and LEGO – Lego Porsche, GT4 e-Performance, Porsche Museum – Courtesy of and Copyright Porsche AG and LEGO July 2024 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing - Porsche 4Kids and LEGO

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“Our younger visitors can look forward to meeting Tom Targa and Tina Turbo as walking acts in the museum on the weekends of 3/4 and 10/11 August 2024. The Porsche mascots will be walking through the museum every hour on the hour between 10 a.m. and 4 p.m., with lots of time for souvenir photos, high fives and all kinds of fun,” Porsche said.

A variety of stations await children from 7 years, with the focus on the all-electric GT4 e-Performance prototype and its LEGO counterparts. “The Porsche GT4 e-Performance marks another highlight of our longstanding collaboration with LEGO. With it, we are creating for our youngest fans the combination of pioneering technology and the experience factor – just like our real models,” said Deniz Keskin, Head of Brand Management and Management and Partnerships at Porsche AG.

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