Annals of Marketing – Porsche AG Buys into VfB Stuttgart

Porsche AG Buys into VfB Stuttgart – courtesy of and copyright Porsche – Jan 2024 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing - Porsche AG Buys into VfB Stuttgart

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VfB Stuttgart (from left): Alexander Wehrle (VfB Stuttgart), Britta Seeger (Mercedes-Benz), Lutz Meschke (Porsche), Dr. Ralf Hofmann (MHP) and Claus Vogt (VfB Stuttgart).

Exclusive Porsche Tunnel Club

Starting from the second half of this season, Porsche will have pronounced representation in the MHP Arena. A new, exclusive lounge in the main stand, said to be the first of its kind in Europe, will be known as the Porsche Tunnel Club. Its 215 guests will be able to enjoy a clear view into the players’ tunnel.

“We want to warmly welcome Porsche into our VfB family, and we very much look forward to working together,” said Claus Vogt, President and Chair of the Supervisory Board of VfB Stuttgart. “With Porsche, Mercedes-Benz and Jako we have strong partners by our side who have roots in the region and at VfB, and from whose experience and expertise we benefit. I wish to offer my heartfelt thanks for the goal-oriented discussions I have had with all the participants. Great compliments are due in particular to our Chair of the Executive Board Alexander Wehrle and Executive Board Member for Marketing, Rouven Kasper for orchestrating this unique collaboration together with Lutz Meschke.”

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