Annals of Marketing – Porsche Credit Card

Porsche Credit Card – Courtesy of and Copyright Porsche AG Nov. 2025 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing - Porsche Credit Card

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“From the very beginning, it was our vision to offer our customers a holistic service. With the new Porsche Card, we can now fulfil their wishes even better,” said Wolfgang Ratheiser, Head of Corporate Finance and Treasury at Porsche AG. Volker Reichhardt, Managing Director of Porsche Financial Services GmbH, also focused on customers when developing the credit card: “With the new Porsche Card, we want to create a convenient and inspiring experience. Our customers should unmistakably feel at every moment: That’s Porsche, through and through.”

The integration into the My Porsche app also helps this requirement. Customers can apply for the card completely digitally and receive their virtual Porsche Card in real time through instant issuing. After that, the following applies: Simply pay with Apple Pay. On all Apple devices. [Conditions apply – AutoCrat.] The Porsche Card is immediately ready for use and existing vehicle and mobility services are automatically integrated. In addition, customers are seamlessly integrated into the Porsche ecosystem, which offers many exclusive experiences in the midst of the Porsche family – such as in Porsche Experience centers, the Porsche Museum or the Porsche Tennis Grand Prix.

The new Porsche Card costs 356 euros per year. The previous Porsche Card S will remain valid for all existing customers for a few months. Anyone who wants to apply for the new Porsche Card can now do so in the My Porsche app. Further information can be found under www.porschecard.de/en.

*This card (“Porsche Card”) is issued by Enfuce pursuant to license by VISA Europe Limited. Enfuce License Services Ltd (registered no. 2992502-3) is licensed by the Finnish Financial Supervisory Authority as an Electronic Money Institution. Porsche Financial Services GmbH is the manager of the Porsche Card program and Bankaktiebolaget Nordiska (publ) (registered no. 556760-6032) acts as credit provider in the cooperation. Nordiska is a bank authorized by the Swedish Financial Supervisory Authority (Finansinspektionen).

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