Annals of Marketing – Porsche Italia and Ferragamo

Porsche Italia 40th Anniversary Ferragamo 911 Carrera 4 GTS Interior – Courtesy of and Copyright Porsche June 2025 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing - Porsche Italia and Ferragamo

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“When Porsche asked Ferragamo to contribute to this anniversary, the main idea was to change as little as possible and focus on refined details. Because Porsche is already perfect,” said Leonardo Ferragamo, Chairman of Salvatore Ferragamo. “The aim of this collaboration was to create an authentic and meaningful synergy between two iconic brands that both share the same values: design, excellence, craftsmanship and the courage to innovate. We wanted to tell an emotive story rooted in the idea of dreaming. My father Salvatore was known as ‘the shoemaker of dreams’, while Porsche continues to be driven by dreams.”

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