Annals of Marketing – Rolls-Royce Phantom Cherry Blossom

Rolls-Royce Phantom Cherry Blossom interior – Courtesy of and Copyright Rolls-Royce April 2025 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing - Rolls-Royce Phantom Cherry Blossom

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Inside, intricate embroidery captures the sensation of sitting beneath a flowering tree during Hanami. A Bespoke Starlight Headliner is adorned with an embroidered cherry bough with delicate white blossoms. The falling petal embroidery appears on the rear door panels and Privacy Suite partition between the front and rear passenger compartments. The design and development of spanned more than six months. The headliner required three weeks to embroider and exceeds 250,000 stitches.

As light plays across the embroidery, it reveals the intricate detail and ingenuity required to bring it to life. The rich thread texture of the embroidered cherry tree is achieved using an offset tatami stitch, inspired by the ancient Japanese weave technique. The embroidered branches appear to be intertwining, growing over and under one another. To achieve this effect, a single artisan aligned 11 individually embroidered frame sections to create a single, seamless graphic rising from the rear of the motor car and flowing forward over the rear passengers.

Finally, the headliner is embroidered with cherry blossom flowers, formed of individual satin-stitch petals designed to capture the light at different angles with a jewel-like quality. The petals can be seen throughout the rear cabin, falling onto the doors and division of the motor car’s Privacy Suite.

Rolls-Royce First: Sculptural 3d Embroidery

In a Rolls-Royce first, the interior is completed with three-dimensional cherry petal embroidery. These tactile, sculptural details are on the division, creating a striking contrast to the classic stitchwork of the falling cherry petals on the doors. Creating these three-dimensional embroideries required specialists to pioneer a new technique, where the thread is layered upon itself to form a self-supporting structure. Each petal is then shaped and sculpted into its final form by hand before being stitched into place, individually positioned to complement the interior lighting and create soft shadow effects.

Extending the Hanami theme, a falling petal motif appears on the inner lining of the Bespoke umbrellas, concealed within the motor car’s doors. The exterior also has a subtle reference to the theme; the Crystal over Arctic White coachwork incorporates a distinctive hand-painted coachline that tapers midway along the rear passenger door and features a delicate cherry blossom motif – a preview of the artistry within.

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