Annals of Marketing Rolls-Royce Phantom Goldfinger

Rolls-Royce Phantom Goldfinger interior – courtesy of and copyright Rolls Royce 25 October 2024 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing Rolls-Royce Phantom Goldfinger

Click to enlarge.

Inside, the Bespoke Collective of designers, engineers, and artisans within Rolls-Royce developed several complex details and features that incorporate 18- and 24-carat gold. One such is the hidden vault created in the center console between the front seats. The area was re-engineered to house an illuminated solid 18-carat gold bar, shaped as a Phantom ‘Speedform’ – a stylized representation of the motor car’s design in miniature.

The base of the front and rear center consoles is also lined with an exquisite gold finish, as is the inside of the glovebox. The inner lid of the glovebox is also debossed with Goldfinger’s iconic quote: “This is Gold, Mr. Bond. All my life, I have been in love with its colour, its brilliance, its divine heaviness.”

The air vents and ‘organ stops’ throughout the motor car also have a lustrous gold finish. The speaker frets are given the same finish and inscribed with the film’s title treatment. The treadplates, designed to look like the gold bars that feature Goldfinger, are gold-plated and embossed using the same font developed for the film in 1964. The 24-carat gold-plated VIN plaque is engraved with a specially obtained vehicle identification number, which ends in 007.

“Bringing Phantom Goldfinger into being was one of the Bespoke Collective’s greatest creative journeys to date. The elegant and whimsical features that reference the film’s most memorable moments are an exquisite demonstration of the power of Bespoke in adding a new chapter to an existing story. It was a privilege to be a part of the creative team that brought this highly sought-after collector’s piece to life,” said Nick Rhodes, Bespoke Designer, Rolls-Royce Motor Cars.

Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *