Annals of Marketing – Subaru and Arbor Day Foundation

Subaru of America and Arbor Day Foundation begin Nationwide Tree Distribution – Courtesy of and Copyright Subaru 1 April 2025 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing - Subaru and Arbor Day Foundation

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Donation distribution events will take place throughout the regional 2025 planting season. Anyone can visit Subaru.com/earth to find a participating retailer and reserve a tree on a first-come, first-served basis, though quantities are limited. Once reserved, customers will be given specific instructions on when to pick up a tree and how to plant and maintain it on their property.

“Trees provide oxygen, filter water, clean the air, prevent flooding, and cool environments to help build healthier communities and a more sustainable planet. But every year, American cities lose millions of trees due to age, disease, infestation, and extreme weather. To help address this tree loss, Subaru, its retailers, and ADF will supply and distribute 100,000 trees this year, building upon a legacy of supporting environmental causes that includes the replanting of 1 million trees in western states to address post-wildfire reforestation efforts,” Subaru said.

“We are always trying to plant trees in the communities where they are needed most, and this program is helping extend that effort. Subaru’s collaboration and commitment to improving environmental and community well-being further exemplifies how powerful partnerships can be amid the urgent push to protect the planet. From helping address extreme weather events to improving overall community health, trees have the ability to infuse our communities with profound layers of benefits and help us grow a more resilient future,” said Dan Lambe, Chief Executive of the Arbor Day Foundation.

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