As part of the deal, Netflex will increase the occurrence of EVs in Netflix-produced shows and films, where relevant, while also claiming it is taking steps to enable more sustainable productions.

“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer Deborah Wahl.

Over the course of the next year, GM EVs will be seen in select Netflix shows and films, including Love is Blind, Queer Eye and Unstable, which will include the Chevrolet Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ respectively.