The algorithmic-driven world of electronic media is taking over traditional automotive marketing communications. In the latest example, General Motors (NYSE:GM) used the opening of a new UK advanced design studio to show a concept of what a future concept of the next generation C9 Corvette might look like. The publicity ploy involves multiple studios that will see additional Corvette concepts revealed throughout 2025. Concepts of what could ultimately be a concept of what could be a production hypercar. In short, concepts, almost ad infinitum.

“Southern California has been at the heart of automotive and design culture for a century, and GM has had a deep design presence here for nearly 40 years. We wanted to ensure that this concept was developed through that SoCal lens, but with a global and futuristic outlook. Duality of purpose is the basis of this concept’s design strategy,” said Brian Smith, design director, GM Advanced Design Pasadena. “The defining design aspect is the single-piece, front-hinged canopy than enables the entire upper shell to be removed, transforming the concept from an agile, slick sports car to a lightweight, open-air track car.”

The California Corvette concept is a hypercar that is wide at the wheels with a narrow, tapered cabin and a narrow cockpit – mimicking classic Corvette Coke bottle like proportions. The single-piece front-hinged canopy allegedly changes the vehicle from a sports car to a lightweight, open-air track car.

The “minimalist interior centers on the driver with performance-focused displays. An augmented-reality HUD enhances high-speed driving with only the most essential data displayed.” As such, the interior makes no attempt to please a passenger. Moreover in AutoInformed’s view the production odds are long, even given GM’s formidable manufacturing skills and heritage.