The Global Light Vehicle (LV) selling rate was 86 million units annually in April 2024, a modest improvement on the previous month, according to an analysis just released by the respected GlobalData consultancy.* With 6.8 million vehicles sold in April, this was a 2.8% improvement year-on-year (YoY), with year-to-date (YTD) sales increasing 3.8%.

Regional selling rates continued to see mixed results GlobalData said. In the US, the selling rate grew month-on-month (MoM). China’s selling rate eased despite the continuation of the price war. Europe also saw a moderate contraction in the selling rate in April versus March. In Japan, sales bounced back after production disruptions at major brands.

*GlobalData

GlobalData says that “4000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.” J.D. Power is also part of GlobalData. Inquiries at: customersuccess.automotive@globaldata.com