In Europe (excluding Germany), Audi brand deliveries declined slightly, by 3% to 112,707 vehicles in the first three months of the year. Deliveries of fully electric models grew strongly with more than 25,129 units, an increase of 50.4% year-over year. In its German home market, Audi recorded an increase of 4.8 % with 48,447 vehicles delivered. There were 8640 deliveries of fully electric models, representing a plus of 59%. In terms of deliveries across all drive types, Audi recorded the best first quarter in its history in Poland, Austria and Croatia.

In North America (excluding Mexico), the Audi brand recorded a slight decline of 2.1% with 48,599 vehicles sold. This is primarily due to the so-called “model initiative, with many models currently undergoing a generational change.”

Deliveries in China amounted to 144,471 vehicles, down 7% YOY. “The main reason for this is the intense competition in the local market. Audi is therefore focusing, among other things, on rapidly expanding its portfolio of electric vehicles and strengthening its setup in China with market-specific models, production and local partners. Five world premieres took center stage at Auto Shanghai 2025, the A6L e-tron among them. With the AUDI E5 Sportback, was the first production model from the new electric brand Audi. Two more models will follow in the coming years. “Developed specifically for the Chinese market, the sister brand focuses on fully electric vehicles and appeals to new and particularly tech-savvy customer groups. At the same time, the premium manufacturer is continuing its model initiative in China, with new models based on the Premium Platform Electric and the Premium Platform Combustion,” Audi said.

“Our key figures for the first quarter clearly show that we must continue to improve our efficiency and competitiveness and are therefore pushing ahead with the transformation of Audi with our full strength,” said Audi CFO Jürgen Rittersberger. “The agreement for the future has set the right course. Together, we will tackle the challenges and the necessary changes and bring Audi back to the forefront.”