The new E-Class with a new electronic architecture that allows a “comprehensive user experience” using fast data transfer speeds with 5G technology, and myriad new, intelligent functions in interior systems. The entertainment program in the E-Class is more interactive than ever. There is a new compatibility layer that allows the installation of third-party apps4. The following apps are available on the central display at launch of the E-Class5: TikTok, the game Angry Birds, the collaboration app Webex, the video conferencing app Zoom and the web browser Vivaldi. In addition, the optional ZYNC entertainment portal6 offers video streaming, on-demand content, interactive experiences, sports, news, games and much more on the central and passenger displays, via one user interface.

Another new feature is a selfie and video camera (part of the optional MBUX Superscreen) on top of the dashboard7. When the vehicle is stationary, the driver8 can participate in online video conferences via Webex or Zoom, and take photos and videos.

Is the Force with Mercedes-Benz?

Such a smart trek, so to speak, can’t ventured solo. MB is working with Google Cloud’s AI (artificial intelligence) and Machine Learning capabilities to embed it features and maps. There are more collaborative ventures with key tech players in hardware and software as well – – in an ambitious exploration of the luxury universe. Such a cosmos comes with region-specific content spanning music, video, gaming delivered on a full-width interior screen with immersive sound and voice control activation.

If it works as planned, and the force is with it, MB.OS will provide tangible benefits from its full access to all vehicle domains: infotainment, automated driving, body & comfort, driving & charging. This strategic approach allows the world’s most valuable luxury automotive brand, according to “Best Global Brands 2022,” to offer its customers a differentiated, superior product experience.