Awakenings – Toyota to Nurture Butterflies, Bees, Bats

Ken Zino of AutoInformed.com on Toyota to Nurture Butterflies, Bees, Bats, Toyota is donating today $400,000 to the National Environmental Education Foundation (NEEF) and the Pollinator Partnership (P2) that will be used to enhance 26,000 acres of pollinator habitat across North America over the next five years.

It’s another example about how corporations are awakening to the need to nurture planet earth after centuries of neglect, creating a threat to life and the cessation of business. It also coincides nicely with the Biden Administration’s environmental policies as Democrats emerge as the party helping big business cope with the increasingly dire effects of global warming.

“Toyota believes in supporting pollinator populations because they are so critical to our food system,” said Becky Martin, manager of environmental sustainability at Toyota. “We are working with NEEF and P2 to enhance 26,000 acres of habitat, which is the same size as our land footprint in North America, with experts in pollinator conservation.”

Biodiversity is one of Toyota’s four environmental sustainability focus areas in North America. Biodiversity refers to the variety and interdependence of species and ecosystems and the natural patterns they form. Toyota’s biodiversity strategy is based on harnessing the knowledge of experts to help protect species, restore habitats and expand the reach of Toyota’s efforts to achieve broader positive conservation results.

This of course begs the question of just what is Toyota doing  with headquarters and manufacturing in Plano, Texas run by a ‘party of no hope’ state, aka Republican,  whose members are demonstrably non-awakened dopes on environmental and many other issues when they aren’t telling and obsessing over the BIG LIE that Trump lost a fairly conducted national election.

Seventeen Toyota sites across North America have already planted pollinator gardens to nurture monarch butterflies and other pollinator species along the monarch migration path. In addition, Toyota has also worked with the Suppliers Partnership for the Environment to launch the Pollinator Project Challenge. Participating automakers and suppliers across North America have planted more than 200 pollinator gardens during the period from 2020-2021.

About Pollinator Partnership (P2)

Established in 1997, Pollinator Partnership says it is the largest 501(c) 3 non-profit organization “dedicated exclusively to the health, protection, and conservation of all pollinating animals. Pollinator Partnership’s actions for pollinators include education, conservation, restoration, policy, and research. P2’s financial support comes through grants, gifts, memberships and donations from any interested party. Its policies are science-based, set by its board of directors, and never influenced by any donor.” To donate or for information, visit www.pollinator.org.

 About NEEF

The National Environmental Education Foundation (NEEF) says it is “the nation’s leading organization in lifelong environmental learning, creating opportunities for people to experience and learn about the environment in ways that improve their lives and the health of the planet. Congressionally chartered in 1990 as a 501c3 non-profit to complement the work of the US Environmental Protection Agency (EPA), NEEF is a non-partisan, non-advocacy organization working to make the environment more accessible, relatable, relevant, and connected to people’s daily lives.”

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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