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“As is clear from the numerous production cars on display, such as the popular BMW 1800 TI/SA, the stylistic influence of Italian designers was leveraged to successful effect by a large number of models.
“BMW’s acquisition of fellow carmaker Glas is also brought under the spotlight with a three-strong line-up including the BMW 3000 V8, affectionately known as the Glaserati. The exhibition continues with a showcase of perfectly formed one-offs like the BMW Pininfarina Gran Lusso Coupé, BMW 2800 GTS Frua and BMW Nazca M12 designed by Fabrizio Giugiaro. These models were commissioned by the company to serve as sources of creative inspiration or put forward by the Italian designers themselves to ensure they were part of the conversation when BMW was scouting for partners.
“With its famed sense for timeless aesthetics, Italy has set standards in fashion, interior and product design for as long as anyone can remember. And Italian designers have also left an enduring mark on the automotive world. This exhibition explores the influence of Italian design at BMW and provides a fascinating retrospective on the evolution of coachbuilding and body design over the past few decades,” BMW said in a release from Munich.
