BMW has shown its new “Digital Art Mode,” claiming it will be the first to bring digital art into vehicles. The so-called Digital Art Mode is part of the four all-new My Modes*, broader applications beyond the Sport, Efficient and Personal modes in use at BMW, and under similar personal customization names at other automakers. Until now these electronic settings dealt with traditional ride, performance and handling aspects of the machinery. AutoInformed views the latest programming as perceptual and emotional tripping, so to speak. It’s coming during the second half of this year as options.

These new modes in BMW geek speak, filtered through marketing babble: “Their unique moments enhance BMW’s driving experience by creating a synergy of the vehicle’s functions and its interior design. Depending on the driving situation and the overall mood, a holistic user experience featuring both a functional and an emotional level can be created at the touch of a button or via voice control. To that end, drive control and steering control, mood lighting and sound as well as the color scheme and graphics of the BMW Curved Display are precisely synchronized.”