During the first nine months, of 2025 the largest growth rate came from BMW M models (+7.9%) and from electrified vehicles (+15%). In the year to the end of September, electrified models accounted for 26.2% of total sales (2024: 23.3%), with BEVs representing 18.0% (2024: 16.8%).

In Europe, electrified vehicles were at 40.9% (301,947 units) of all sales, while fully-electric vehicles comprised a quarter during the same period (189,269 units. 25.5%). The BMW Group expects further positive growth momentum in 2026 from the all-new BMW iX3, the first model of the Neue Klasse.

“The response to the BMW iX3 has been extremely positive: In Europe, new orders significantly exceed our expectations, confirming the strong customer interest,” said Zipse. “With the Neue Klasse, we are making a major leap forward – in technology, driving experience and design. Our entire product line-up will benefit from these innovations within a short timeframe: Between now and 2027, we will bring 40 new and updated models to market – across all segments and drive train variants. Next year, we will celebrate the next premiere, with the BMW i3, as we electrify the heart of BMW.”

During the nine-month period, the BMW Group said it benefited from its globally balanced footprint, which helps the company offset differences in sales performance across key regions worldwide. Excluding Chinese sales, the BMW Group brands achieved growth of +8.2%, with increases in the key regions of Europe (+8.6%) and the Americas (+9.5%).

In the third quarter, the BMW Group posted revenues of €32,314 million (Q3 2024: € 32,406 million or -0.3%, adjusted for currency translation effects +3.4%). Year-to-date at the end of September, revenues were lower than the previous year, at € 99,999 million (2024: € 105,964 or -5.6%; adjusted for currency translation effects -3.9%).