With a total of 2,450,804 vehicles delivered to customers in 2024, the BMW Group said today that it achieved its latest annual sales target that was adjusted significantly downward during the second half of 2024. Electrified vehicles represented 24.2% of total BMW Group sales in 2024, with 593,215 units delivered to customers. Fully-electric vehicles accounted for 17.4% of total sales.

“The BMW brand delivered 2,200,177 vehicles to customers in the full year 2024 (-2.3%). With its attractive product portfolio across all technologies, the brand maintained its position as the global leader in its segment. In the Europe region, the BMW brand expanded its market share, registering double-digit sales growth in Italy, France and the UK. The BMW brand also posted sales growth in the U.S. In Germany, despite a declining market for fully-electric vehicles, BMW saw growth in new BEV registrations,” BMW said in a garbled release.