Motorcyclists can currently choose from some 50 unique travel, training and event experiences. These are offered through more than 20 partners in more than 18 countries, with more than 70 dates currently available. Since it is a constantly growing platform, new partners and experiences are being added all the time, according to BMW.

“Whether on-road or off-road, over winding mountain passes or along the most beautiful coastal roads – in countries such as Australia, Thailand, South Africa, Korea, Spain, Italy and Germany – premium partners provide an all-round carefree package for the journey. The principle is simple: arrive, get on the motorbike, and off you go. The FUEL FOR LIFE partners take care of the route, overnight stays and catering. Certified BMW Motorrad instructors accompany small groups, providing tips and tricks on motorcycling.

“Motorbike enthusiasts get the chance to get a pure adrenaline kick on a racetrack training course or off-road on an enduro training course. They can discover their own personal limits and acquire key skills for safe and challenging riding. The selected training courses take place on world-renowned racetracks throughout Europe or at selected enduro parks. In the event category, motorcycling enthusiasts will find VIP tickets to Superbike World Championship races – including access to the pit lane and paddock – and also festival tickets. Participants do not require a driving license to take part in events with a great community,” BMW said.